Billboard embraces BLACKPINK as its first Korean cover girls

A pink-coloured photo image of K-pop girl group BLACKPINK graces the cover of Billboard magazine’s March edition, the first time a Korean female group has done so.

The cover image was released on Billboard’s website on Thursday last week, showing the four BLACKPINK members, clad in colourful dresses, lying on their backs and staring up at the camera.

“After years training for US domination, K-pop’s new queens finally touch down”, Billboard said on the cover.

The cover image also introduced a special K-pop section.

The issue had five different versions, each of which has a different cover image of BLACKPICK as the March edition carried an interview and a cover story involving the K-pop group.

It was Billboard’s second featuring of a K-pop group, a year after BTS posed as the models for the magazine in February last year. All copies of the magazines sold out that month after its cover came with eight different images of the boy band.

“To celebrate the K-pop girl group’s debut world tour and first-ever major US interview, Billboard has produced a BLACKPINK limited-edition box set”, Billboard said.

“The group believes its multinational identity gives it global appeal: Sweet-voiced Jisoo, 24, is a South Korean native; buoyant rapper Lisa, 21, is from Thailand; guitar-playing Rose, 22, grew up in Australia; and Jennie, 23, was born in South Korea but spent some formative years in New Zealand”, Billboard said in the cover story.

All 60,000 tickets for BLACKPINK’s North American tour have sold out as the girls embark on their first concert tour of six American and Canadian cities, starting in Los Angeles on April 17.

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